TRAG Team & Coach Login

The Operating Problem

Growth exposes the weaknesses that talented people can temporarily hide.

Organizations reach a point where individual effort can no longer overcome fragmented processes, inconsistent leadership, workforce constraints and disconnected technology.

Founder dependencyLeadership frictionMargin leakageWorkforce inefficiencyManual processesDisconnected data
Business leaders preparing for a collaborative meeting

Partnership in Action

The work happens alongside your leaders.

We bring disciplined facilitation, operating experience and practical problem-solving into the room—helping teams move from discussion to aligned action.

What We Do

Advisory designed around outcomes, not activity.

01

Workforce Strategy & Optimization

Connect labor cost, recruiting, supply, productivity and contingent workforce decisions.

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02

Leadership Performance

Move leadership development beyond workshops into measurable operating behaviors.

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03

Strategic Advisory

Turn strategic priorities into disciplined execution and measurable enterprise value.

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04

Fractional Executive Leadership

Add experienced CEO/COO-level operating capability when execution requires more than a report.

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Client Perspective

Trusted partnership. Measurable progress.

Reed has brought me tons of actionable insights when it comes to acquiring new clients, managing my current ones, and managing a recruitment team. As a bootstrapped founder, he's relieved immense pressure and stress around impossible decisions, and he's a needle mover when it comes to EBITDA. He's one of the most charismatic and knowledgeable leaders I've met, and I can see why his team runs through walls for him. Whether you're at $1M or $70M+, he's been there, done that, and knows the playbooks.

Reed has brought me tons of actionable insights when it comes to acquiring new clients, managing my current ones, and managing a recruitment team. As a bootstrapped founder, he's relieved immense pressure and stress around impossible decisions, and he's a needle mover when it comes to EBITDA. He's one of the most charismatic and knowledgeable leaders I've met, and I can see why his team runs through walls for him. Whether you're at $1M or $70M+, he's been there, done that, and knows the playbooks.

Jordan Tallman, Founder, Wayward Health

Jermaine brings more than leadership theory—he brings the perspective of someone who has actually led people, built teams, and navigated difficult business decisions. He's taught me the difference between being a manager and being a leader: your ability to develop people, build trust, and take ownership. I'd confidently recommend him to any leader or organization looking to strengthen its people and create meaningful growth.

I have had the opportunity to know Jermaine both personally and professionally, and his influence on my own career has been significant. With his experience serving at the C-suite level, he brings more than leadership theory to the table—he brings the perspective of someone who has actually led people, built teams, navigated difficult business decisions, and understands what it takes to grow an organization.

Throughout my career, Jermaine has consistently challenged me to grow, think bigger, and never become comfortable simply because things were going well. One of the most valuable lessons he has reinforced with me is the difference between being a manager and being a leader. He has helped me understand that leadership is not defined by a title or authority, but by your ability to develop people, create trust, set expectations, take ownership, and influence those around you.

His mentorship has also extended well beyond general leadership advice. I have turned to him when working through client relationships, sales strategy, professional growth, and difficult business situations. He has an ability to look at a situation from a broader perspective, ask the right questions, and provide practical advice that can actually be put into action.

What stands out most to me is that Jermaine does not simply tell people what they should do. He challenges them to think differently and become better leaders themselves. I can personally say that his mentorship has influenced the way I approach my career, the way I build client relationships, and most importantly, the way I strive to lead others.

I believe his combination of executive experience, business knowledge, and genuine investment in developing people makes him exceptionally well suited to help leaders and organizations reach the next level. I would confidently recommend Jermaine to any individual, leadership team, or organization looking to strengthen its people, improve its leadership, and create meaningful growth.

Symeron Rinehart, Business Development, MedEx Reviews, LLC

Jermaine is an incredible leader with a genuine passion for both business and personal development. He challenges your thinking, offers a different perspective, and pushes you to become better. I look forward to seeing him every week because I know I'm going to learn something—about leadership, business, or simply becoming a better man.

I've had the privilege of getting to know Jermaine Reed not only as a businessman and leader, but as a person. What stands out most about Jermaine is that before anything else, he is a great family man. The way he values his family, leads with integrity, and carries those same principles into his professional life says a lot about his character.

Jermaine is an incredible leader with a genuine passion for both business development and personal development. He understands that growing a successful business starts with growing the person leading it. His ability to challenge your thinking, offer a different perspective, and push you to become better is something I truly value.

No matter how much success I experience in my own businesses, I believe you should always remain a student and surround yourself with people who can help you see things differently. Jermaine is one of those people for me.

I genuinely look forward to seeing him every week because I know I'm going to learn something—whether it's about leadership, business, personal growth, or simply becoming a better man.

I have tremendous respect for Jermaine and what he represents. I'm grateful for our relationship and excited to continue watching the impact he makes on the people, businesses, and communities around him.

Vinny De Leon, Owner, Vinny's Barbershop